The Consumer Electronics Show (CES) 2024, the world’s largest technology event, held in Las Vegas during the second week of January, witnessed the convergence of the latest trends in digital health, food tech, automotive, NFTs, gaming, smart home and more. Among the prominent brands in attendance, Amazon and Google demonstrated how they are shaping the future of technology with their innovative breakthroughs.
In the Amazon Experience Area at CES 2024, the tech giant showcased the next generation of ambient experiences created by developers using the latest advances in generative artificial intelligence. With more than 500 million Alexa-compatible devices sold, and millions of interactions per hour, Alexa has become a familiar presence in countless homes. Developers are leveraging AI capabilities to enhance customer interactions with Alexa, creating more immersive and personalized experiences.
Google, another tech giant at CES 2024, focused on enhancing the driving experience with its apps and services. In particular, improvements to Android Auto, a system that intelligently integrates Android devices into the car’s dashboard.
CES 2024 stood as a technological milestone where leading companies outlined the path to the future. From smarter, more personalized experiences to sustainable solutions and breakthroughs from digital therapies to mental and sleep wellness technologies. The event made it clear that technological innovation is transforming the way we live and engage with the world around us.
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